ART DIRECTION
& Redesigns
Launches
#LOVEPRINT
CONSUMER | HOMES & LIFESTYLE | SPECIALIST | B2B | LUXURY | PROPERTY
ART DIRECTION & DESIGN FOR
Magazines & Brochures
Are you launching or redesigning?
A magazine launch, or relaunch, is about so much more than just the design. You will have a long list of decisions
to make for your title, from paper stock, to distribution and a whole host of considerations in-between. At tlc design studio, I have thirty plus years of working exclusively on editorial design, magazine redesigns, special projects,
one-shots and magazine launches. Whether you are the publisher or the editor, I will work with you to navigate this important process and formulate a plan.
ART DIRECTION FOR:
CONSUMER
HOMES & LIFESTYLE
SPECIALIST
LOCAL TITLES
B2B & BUSINESS
LUXURY
PROPERTY
FASHION
Launching your publication
So, you are launching a magazine – that's great news! Whatever stage you are at on this road, you will need a reliable and experienced art director by your side. We will look closely at the choices you need to make for your title.
You will need to provide me with information such as:
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Do you have a mission statement?
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A clear understanding of the 'why' of your title.
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Reader demographic: who is your target audience?
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Will your magazine be for sale in shops and have to compete with other titles on the news stand?
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What format your publication will take?
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What quality of paper will you use?
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What binding do you want for your title?
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How much advertising plays a part in your title.
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What editorial sections your magazine will have?
Using the detailed information you provide me, I will be able to create a visual that is suitable for your publication. Working in a holistic way, I will always have what is best for your title and its readers at the core of what I do. Contact me today if you have any questions regarding your launch.
Giving your magazine a new look
If you already have a publication in print, but feel it's time for a change to the title, then proceeding carefully is of the utmost importance. Does your magazine just need a refresh, or does it need a more focused approach for your readers? I will work with you to navigate the choices you have to be sure you don't upset any existing readership – people are not great with change. So, we will assess things such as the masthead, paper, editorial sections and how hard they are working, ideas for new sections to engage or educate, advertiser's needs, how you are distributed and a whole host of other considerations.
Contact me today and let's discuss your title!